Philip Morris shrugs off economic volatility as Zyn shipments reach new heights—skyrocketing more than 50% year over year

Plastic Zyn cans are stacked on top of each other, with some small white pouches piled next to them (Credit: Michael M. Santiago/Getty Images)

• Tobacco juggernaut Philip Morris International reported a strong quarter, including a 5.8% growth in revenue, in large part because of the soaring popularity of Zyn. U.S. shipments of the nicotine pouches reached 202 million cans in the first three months of 2025—a 53% year-over-year increase—despite production constraints driving shortages.

Philip Morris International boosted its annual profit guidance on Wednesday, thanks in large part to the skyrocketing popularity of Zyn nicotine pouches.