Xbox boss Phil Spencer disagrees with the sentiment that "if you just build great games, everything would turn around" for Microsoft's gaming brand, and more to the point, argues that Xbox is not trying to "out-console" PlayStation or Nintendo to begin with.
In a lengthy interview with Kinda Funny, Spencer fielded concerns that the console experience has become less central to Xbox overall. He maintains that "the console is the core of the Xbox brand" but also insists that "we have to go off and do our own thing with Game Pass, with the stuff we do with [Xbox cloud gaming], and the way we build our games" because "there's not a win for Xbox in staying in the wake of somebody else."
