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T3
T3
Technology
Lizzie Wilmot

Pharrell Williams launches first men's fragrance for Louis Vuitton

Louis Vuitton LVERS.
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Pharrell William has released his first men's fragrance for Louis Vuitton after being appointed as the brand's Men’s Creative Director in 2023. LVERS contains a variety of interesting ingredients that aim to capture the essence of sunlight itself.

LVERS Is available for £225 from Louis Vuitton and other selected retailers.

After being designated as Louis Vuitton’s Men’s Creative Director in 2023, Pharrell William has now released his first men's fragrance with the luxury fashion house. LVERS is an elusive scent that aims to capture the essence of sunlight itself, particularly surrounding light in nature and the process of photosynthesis. 

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