Apparently feeling the pressure after several high-profile players defecting for the blood-money funded, upstart LIV Golf Tour, the PGA Tour sent a memo to players outlining several new initiatives aimed at increasing revenue and improving the product.
Key among the changes outlined in the memo from commissioner Jay Monahan are significantly increased purse sizes for eight different Tour events in 2023. The combined extra purse money is about $54 million more than in 2022, or an average of more than $6.7 million more over the eight events, which includes $5 million more at The Players Championship, FedEx St. Jude Championship and BMW Championship.
