The Professional Fighters League (PFL) will be without Loren Mack going forward, as the executive makes the move to Bare Knuckle Boxing (BKB).
BKB announced the news on Wednesday, with Mack set to join as Chief Marketing Officer and executive vice-president of strategy.
“Mack brings more than two decades of executive leadership experience helping build some of the world’s leading combat sports brands,” read a press release.
“Most recently serving as Senior Vice President of Corporate Communications for the PFL, he played an integral role in the organization’s international expansion through strategic leadership across marketing, brand development, investor relations, commercial partnerships, media rights, and business strategy.
“Prior to the PFL, Mack held executive leadership positions with ONE Championship, and began his career with the UFC during one of the company’s most transformative periods.”
“I’ve been fortunate to be part of some incredible organizations throughout my career,” said Mack, “but I truly believe this represents the biggest opportunity in combat sports today.
“BKB has incredible momentum and has established itself as the largest and most-watched bare-knuckle boxing organization in the world. I’m excited to help continue to elevate the brand, expand its global footprint, develop new business opportunities, and introduce BKB to millions of new fans around the world.”
BKB’s CEO David Tetreault added: “BKB has achieved extraordinary growth over the past several years, and we’re assembling an executive team capable of taking the organization to the next level.
“Loren brings a rare combination of strategic vision, marketing expertise, commercial leadership, and deep industry relationships developed over more than two decades in sports. His experience building global brands and driving business growth will be invaluable as we continue expanding our audience, strengthening our partnerships, and continue to bring BKB to millions of fans around the world.”
