ARLINGTON, Texas – The PFL has many goals in mind as the promotion progresses through the 2022 season and beyond, but acquiring free agents, big-name free agents at that, continues to be a key focal point.
PFL co-founder and chairman Donn Davis believes the promotion is in a great spot as it wraps up the first quarter of its fourth season, although he knows there is plenty of room to grow. With a constant eye on improving all areas of the business, including production, distribution, social media strategy, and more, it all circles back to the core of the product: the fights.
Bigger names inside the cage means more fans watching the product, which is exactly what Davis aims to achieve. When a name like Cris Cyborg hits free agency, Davis wants the PFL to be an attractive landing spot.
