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Fortune
Fortune
Sally Susman, Kinsey Crowley

Pfizer's chief corporate affairs officer remembers the moment she figured out how to 'break through' to skeptical consumers during COVID

(Credit: Courtesy of Sally Susman)

Good morning, Broadsheet readers! Iranian activists call on social media companies to ban the country's leaders, IMF's managing director sees a risk of financial instability, and Pfizer chief corporate affairs officer Sally Susman remembers the moment she figured out how to "break through" to consumers during COVID in an excerpt from her new book.

- Breaking through. I am not a yogi, but I do enjoy an occasional class, if only to be in sweaty proximity to the lithe and enlightened. Though an infrequent practitioner, I was saddened when, in late February 2020, my yoga studio closed due to COVID fears. On Sunday, March 1, I was on my living room floor, cross-legged on my mat, streaming a class on my smartphone. Instead of meditating, I was more engaged with the real world. My house was quiet, but my head was noisy.

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