A new NFL season begins tonight and with it, a new round of Nationwide commercials featuring retired quarterback Peyton Manning.
Nationwide has spent “the bulk of its annual advertising spend” on an ad campaign with Manning that will run during the 2024 NFL season, according to a company spokesperson.
The campaign is called “So Much More,” and it features Manning explaining that Nationwide is more than just an auto and home insurance company. To demonstrate that point, Manning shows how he’s more than just a quarterback. Enter: “Paintin’ Manning.”
The first 30-second commercial featuring Manning’s signature wit will make its TV debut when the Kansas City Chiefs host the Baltimore Ravens on the NFL’s season opener on Thursday night.
There’s also a 15-second ad on saving time:
And a 15-second retirement “comfort zone” commercial:
Plus a 15-second “specialized protection” ad:
And another 15-second “specialized protection” commercial:
And a made-for-social media short:
“The commercials are always fun, but they’re so much more – they’re also a way to help people understand what ‘On Your Side’ really means,” Manning said in a press release. “The Nationwide team is there for their customers to help them through challenging and difficult times. I know how important it is to have teammates that you can count on to have your back, and Nationwide sharing that mentality is important to me.”
This marks the 11th year that Manning has made commercials with Nationwide.
“Can you believe that?” Nationwide CMO Ramon Jones said. “That famous chicken parm ad that aired way back in 2015. Since then, Peyton has appeared in over a dozen nationwide ads. It’s been a pleasure to partner with Peyton Manning for more than a decade now.”
Manning, 48, won two Super Bowls and five league MVP awards during his 18-year career in the NFL. Manning retired from football in 2016, but he remains a top NFL personality and arguably the No. 1 pitchman in sports marketing. The latest round of Nationwide ads continues that trend.
