Peter Andre has told of the rules he has set out as his daughter as she embarks on a lucrative fashion deal.
The Mysterious Girl singer, 50, has already mentored his son Junior, 16, to landing a record deal and now it's his daughter Princess who is making her mark on the celeb world.
And offering the same guiding hand to Princess, he is hoping the 15-year-old remains grounded amid the celeb world after she has reportedly been offered a ambassadorship with online fashion brand PrettyLittleThing.
But Pete is clear he is not allowing any collaboration projects to steer her away from completing her studies.
He told Ok! "Junior was 16 before he was allowed to do any scheduled stuff and Princess is still doing GCSE’s, so she’s only does little tiny things here and there.
‘No scheduled work – nothing like that.’
Princess, who Pete shares with ex-wife Katie Price, is believed to be offered a four-figure contract to co-create with the brand on Instagram and TikTok.
Sharing his thoughts on his children following into the 'fame game' he admits they are already in it, saying they have 'grown up' in the industry — both kids featured on reality TV shows.
But he feels that he has raised them to be 'respectful and kind' and he has good support at hand — his manger of 30 years Claire — who can help them stay in control and 'do something their way.'
The 90s hit maker is also father to daughter Amelia, nine, and son Theo, six, who he shares with his NHS doctor wife Emily MacDonagh.
He has chosen to take a different path with their children and has even kept their faces out of the media.
And it appears Emily has instigate the shift as she feels a need to protect her children from 'sick trolls' online.
The doctor, who also has a column for Ok! Magazine, penned a piece about Tamara Ecclestone's one-year-old daughter Serena was branded an "ugly, awful little thing" which for her justified her decision.
She penned: "This is exactly why I have been cautious about sharing my children's faces online," Emily explained. "I feel like people are really cruel.
"To make comments about a child's appearance is unnecessary and wrong. Making comments in general about people's appearances generally is uncalled for."
Dr Emily blames a rise in people's 'body insecurities' to trolls as people feel pressured to enhance or look a certain way.