My friend and former colleague Peter Ackroyd, who has died aged 76, spent much of his professional life championing the virtues of wool, mainly in senior positions with the National Wool Textile Export Corporation but also with the International Wool Textile Organisation.
Over the years he worked to strengthen relationships between farmers, manufacturers, fashion designers, retailers and government officials, while promoting wool as a natural, renewable and biodegradable fibre with an important role in a more sustainable future.