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Beth Simpson

Pete Townshend sells out: Primary Wave group acquires rights to Who guitarist’s music, image, likeness and name

Pete Townshend of The Who smashes a Fender Telecaster guitar into the speaker cab of his amplifier during a concert at the Oberrheinhalle, Offenburg, Germany, 17th April 1967.

It’s been reported that Pete Townshend has sold his image rights, including that of his name to a group called Primary Wave. It also, according to the Variety, includes “certain music rights.”

The details of the deal have yet to be confirmed, but it looks like Spirit Music, who bought Townshend’s publishing rights in 2017 for over $100 million, no longer holds the rights to the likes of My Generation, Won’t Get Fooled Again et al. Variety suggests these are all part of the Primary Wave deal.

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