Pete Price is an instantly recognisable figure to many Scousers.
The radio host, who grew up in West Kirby, has been in the industry for five decades but it's not just his voice the people of Liverpool are familiar with. At one stage, the broadcaster became famous for his responses to prank callers of his talk show, who often bombarded him with the bizarre taunt that he is a “lizard”.
The jeer gained momentum, and as a result, was then shouted at him whilst he was out and about in public. The internet was even sent into overdrive after wrestling legend, Hulk Hogan, posed with a "Pete Price is a lizard" sign.
