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David Rowe, Emeritus Professor of Cultural Research, Institute for Culture and Society, Western Sydney University

Perth's Optus Stadium has drawn more consumer anger after the outage. Another case of the 'stadium curse'?

Stadium Optus Optus Stadium Perth Qantas

Looming over the Swan River in Perth, a shiny sporting structure boldly declares “OPTUS STADIUM Yes”. After the disastrously prolonged communication outage this week, many will have shouted “No”, or other words requiring asterisks in respectable media.

Sport stadium naming rights are controversial at the best of times – so why do corporates pay so much for them? And what are the risks?

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