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Samantha Murdy, Associate Professor in Marketing, Australian Catholic University

Personal locator beacons save lives. But they can’t make hiking safe

janetteasche/Getty

Hiking in Australia is having a moment. In the ten years to 2024, bushwalking popularity rose 81%.

Social media reels of remote, beautiful landscapes make these places feel more accessible. But there’s a risk the increased visibility of remote places can draw newer hikers to undertake overly challenging routes.

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