Slowly, although not imperceptibly, short-form internet content has become not only the norm, but in many ways a dominant method of how people consume anything from memes to news and even music. Recently, this has led to a growing awareness of seemingly mindless, repetitive posts and trends that some call “brain rot.”
TikToker and brand strategist Eugene Healey went viral for his theorizing that we will move towards a post-brain rot era of content. If some of those words seem confusing, don’t worry, we’ll get you up to speed. We reached out to Eugene via email and will update the article when he gets back to us.
More info: TikTok
