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Liverpool Echo
Liverpool Echo
World
Kate Lally

Persil advert banned after viewer complains

Persil Aldi ASA Unilever

A television advert for Persil washing liquid has been by the Advertising Standards Authority (ASA) over "misleading" claims.

The ad, seen in March, showed beaches strewn with litter and then a Persil bottle followed by the text "made with 50% recycled plastic", "removes stains at 30C" and "60 minutes quick wash".

A voice-over said: "Tough on stains. Kinder to our planet. Dirt is good," while the advert showed children in sunlit outdoor scenes running through white sheets hanging to dry and then a field with trees.

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