Having spent all week on the sunny shores of Lake Geneva for Watches and Wonders 2025, I've got a pretty good insight into the industry at large. This year offered further proof that the luxury watch market is as prevalent as ever, with major brands bringing new models and innovations to market.
With over 60 brands exhibiting, each with its best watches in tow, there was a lot to unpack. There were also a lot of trends which were hiding in plain sight.
