Pernod Ricard has signed an agreement to sell the Tormore Scotch Whisky brand and distillery to Elixir Distillers.
The Speyside distillery is housed in a listed building, constructed in 1960, and is renowned for its single malts, including its 14 and 16 year-old editions.
The agreement marks another milestone in the relationship between Pernod Ricard and the Singh brothers, who co-founded Elixir in 2017 and created online spirits retailer The Whisky Exchange, which was acquired by Pernod Ricard in 2021.
Alexandre Ricard, chairman and chief executive of Pernod Ricard, stated: “Active portfolio management is an integral part of our long-term strategy.
“The sale of the Tormore brand and distillery follows the recent announcement of our investment behind the Aberlour and Miltonduff facilities, which will increase our Scotch production capacities by 14 million litres of alcohol per annum.
“We are delighted to be handing Tormore over to Sukhinder and Rajbir, two friends and truly creative entrepreneurs and look forward to finding new ways to collaborate in the future.”
Sukhinder Singh explained: “We are hoping to build on the work that’s been done by Pernod Ricard to bring to life the magic of Tormore and show consumers around the world just what a hidden gem it is.
“We are humbled to be the new custodians of Tormore; we couldn’t have asked for a better distillery to welcome to the Elixir family alongside our new Islay distillery, Portintruan.”
Elixir's core brands include Port Askaig, Elements of Islay, Single Malts of Scotland and Black Tot, which it exports to more than 30 international markets.
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