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Insider UK
Insider UK
Lifestyle
Peter A Walker

Pernod Ricard to sell Tormore brand and distillery to Elixir

Pernod Ricard has signed an agreement to sell the Tormore Scotch Whisky brand and distillery to Elixir Distillers.

The Speyside distillery is housed in a listed building, constructed in 1960, and is renowned for its single malts, including its 14 and 16 year-old editions.

The agreement marks another milestone in the relationship between Pernod Ricard and the Singh brothers, who co-founded Elixir in 2017 and created online spirits retailer The Whisky Exchange, which was acquired by Pernod Ricard in 2021.

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