Since the turn of the century, Pernod Ricard, the French-based alcoholic beverage giant, has imbibed great change.
There was the acquisition of Seagram in 2001, scooping up popular Scotch whisky brands Chivas Regal and The Glenlivet and Martell cognac. Around the same time, Pernod Ricard was selling off soft drinks, ciders, and other companies to remake itself into a pure player in the spirits and wine businesses. A few years later, it bought Allied Domecq and added Malibu rum, Beefeater gin, and champagne producers Perrier-Jouët and Mumm to the fold. In 2008, another blockbuster deal was inked when Pernod Ricard bought Absolut vodka.
