Purple Style Labs, the parent company of Pernia's Pop-Up Shop, is likely to launch its Rs 660 crore initial public offering (IPO) by the end of August, according to sources.
The company, which operates a multi-brand luxury fashion omni-channel platform, has filed its updated draft red herring prospectus (UDRHP) with markets regulator Sebi. It received Sebi's approval for the IPO in January this year.
