Once you’ve brushed your teeth and slipped into your PJs, what’s the last thing you do before hitting the hay? Read a book, perhaps? Doomscroll for an hour? Drink a glass of warm milk? Or do you take this moment — the moment where you are most likely not to see another soul (unless in a dream) for approximately eight hours —- to mist yourself with perfume, right before burrowing into your bed sheets, dead to the world around you?
That’s what the TikTok girlies are doing, anyway. There are countless videos of Gen Zs spritzing themselves before turning in for the night, recounting their recommendations and romanticising their nighttime routines. The search phrase “perfumes for bedtime” has over 122.9 million views and counting, and “wearing perfume to bed” has 39.7 million.
