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Evening Standard
Evening Standard
World
John Dunne

Percy Pig ice cream renamed after ‘polite’ letter from M&S

A business has been forced to change the name of its Percy Pig ice cream after a “polite” request from Marks & Spencer.

Fabio’s Gelato, based in Hitchin, Hertfordshire, only began making the product last week but quickly received a letter from the retail giant.

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