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Daily Mirror
Daily Mirror
Business
Ben Turner

Percy Pig helps M&S become second most popular online shop – after 200m TikTok views

This is not just any pig... this is an M&S pig – and he’s gone viral on TikTok, with 200million views.

Percy the Pig, the character from the upmarket chain’s range of sweets, has become a social media sensation, seen hamming it up doing everything from playing tennis to dancing to rap.

The smiley pink character has gone viral with over 200 million views on the platform loved by youngsters.

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