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Fortune
Fortune
Ryan Hogg

PepsiCo and a French supermarket giant are arguing over who dumped who first in 'shrinkflation' tussle

(Credit: Mustafa Yalcin/Anadolu via Getty Images)

French supermarket giant Carrefour was lauded for its gusty move last week when it seemingly removed PepsiCo products from stores, in a battle to fight 'shrinkflation'. But PepsiCo has now disputed this version events, saying the disappearing products are actually a result of contract negotiations.

Carrefour previously said it was pulling products like Doritos, Cheetos and 7up from its shelves in France, Italy, Spain, and Belgium, following tussles over 'shrinkflation.' This occurs when suppliers reduce the sizes and contents of their items without reducing prices.

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