Pepsi vs Coke is the biggest battle in soft drinks, and Pepsi's just launched another salvo. Its 'Tastes OK' campaign in Australia is a twist on the existing 'Tastes Better' tagline, which has made some clever use of optical illusions in the past to find the Pepsi logo hiding in the packaging of brands the stock its rival.
This time, it aims to point out a design flaw of sorts in Coca-Cola's own logo and packaging: the phrases 'OK' hidden in plain sight in the Coke name. Why settle for 'OK' when you could choose Pepsi Max?, the campaign invites people to ask themselves.
