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Fortune
Fortune
Chris Morris

Pepsi quietly killed Sprite competitor Sierra Mist last month. Did anyone notice?

Photo of two cans of Starry soda (Credit: PepsiCo)

The end of the McRib and Choco Taco had fans in something of a tizzy, but when it came to Sierra Mist, the Pepsi-made lemon-lime soft drink, many people didn’t even realize it had been quashed.

PepsiCo, which produced Sierra Mist, did away with the Sprite competitor last month, acknowledging its small market share (just 0.1% of the overall soda market). In its place, Pepsi has launched Starry, which it seems to be hoping will catch on with Gen Z.

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