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Chris Katje

Pepsi Cozied Up To Celsius: What's Next For Coca-Cola/Monster? Access To Alcohol Via The Backdoor?

Celsius Pepsi Monster PEP PepsiCo CocaCola NYSE Alcohol Bang CELH

Activity in the energy drink market could pick up after a recent investment and distribution deal between PepsiCo Inc (NYSE:PEP) and Celsius Holdings Inc (NASDAQ:CELH). The deal could help Pepsi make up for losing distribution of Bang, but also creates the question of what’s next for rivals Coca-Cola Company (NYSE:KO) and Monster Beverage Corporation (NASDAQ:MNST).

What Happened: PepsiCo announced a long-term distribution deal with Celsius recently. The partnership makes PepsiCo the preferred distribution partner globally for Celsius, and also sees the larger drink company making a $550 million investment in Celsius. Pepsi will receive convertible preferred stock and have an estimated 8.5% stake in Celsius.

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