Kotaro Uchikoshi, the longtime visual novel developer who recently co-created 2025's cult hit The Hundred Line: Last Defense Academy, has a storied career going all the way back to the PS1 days, when he was a 3D modeller on an infamous brand tie-in game called Pepsiman. Now, Pepsi is threatening to create a new video game, and Uchikoshi is offering to put them in contact with the original development team.
"Should we create a Pepsi video game?" the official Pepsi account asked on Twitter last week, in the 'lol so wacky' manner we've all come to expect from brands on social media in 2025. It turned out that this was something of a social media coup, as the post got orders of magnitude more engagement than most of Pepsi's posts – mostly from retro gaming enthusiasts reminding the account of the 1999 release of Pepsiman.
