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The Guardian - UK
The Guardian - UK
World
Caroline Kimeu

‘People want clothes that match their values’: sustainability takes centre stage at Nairobi fashion week

A model stands in a barn wearing a denim-based two-piece outfit
Maisha by Nisria's Afropia collection. Photograph: Kevin Mburu & Asande Maoga

From recycled wide-leg denims to Afrofuturistic designs made from secondhand curtains, the catwalk at Nairobi fashion week has featured a wave of new designers focussed on sustainable fashion in Africa.

The annual event, which began in 2013 to promote Africa’s then nascent fashion industry, has grown to become a showcase for sustainability in recent years amid concerning reports on the environmental impacts of textile waste on the continent.

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