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The Guardian - UK
The Guardian - UK
Lifestyle
Nyima Jobe

‘People think that looking better means you will have a better life’: why gen Z spends so much on beauty

A composite photograph showing a face with different ethnicities.

For Hazel Wood, getting a beauty treatment is not just an occasional treat. The 28-year-old influencer spends about £500 a month on grooming appointments, including £80 on pedicures and manicures, £70 on eyebrow lamination (where a chemical solution is used to straighten and reshape brow hair) and £60 on her lashes. On top of this, she pays about £250–£300 on Botox every three to six months.

These treatments, she says, play a vital role in her life. “It makes me feel as if I’m showing up as my best self. When I don’t feel I’ve made myself look very nice, I struggle to feel confident and productive, and I also have a hard time interacting with people.”

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