Trevor Robinson, art director
My creative partner Al Young and I had been on the dole for 18 months when we landed our dream jobs at Howell Henry ad agency. We had to prove ourselves fast. Tango’s brief was basically to get talked about. They told us: “We want Coca-Cola to be afraid of this little British brand.” The campaign was based around the hit of real fruit. We decided to escalate that concept, making the hit a physical thing.
