For those of us who have ever owned a bar of Imperial Leather soap, it's likely you noticed that the iconic branding label does not budge even when the soap is being used.
In fact, even if you've used the soap so much that it ends up a tiny fraction of what it once was, the label will still be firmly intact.
There's been an ongoing debate for years as to why the label is actually there, but now the real reason has finally been unveiled and it makes more sense than you might think.