So often, the words of Dr. Ian Malcolm from Jurassic Park ring true, where engineers and product managers are too preoccupied “with whether or not they could that they didn't stop to think if they should.”
Someone asked “What was the biggest downgrade in recent memory that was pitched like it was an upgrade?” and people shared the worst examples. So get comfortable as you read through, upvote your favorites, and share your thoughts in the comments. If you want to see more terrible changes and updates, check out our article on bad redesigns.
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While many of the ideas here were at least pitched as “improvements” it doesn’t take an expert to see just how many problems might arise. Indeed, the classic example of a subscription-based model over just owning the item was almost immediately bemoaned in its time. Now, for better or worse, it’s the norm.
The truth is, when it comes to making money, companies can be pretty unscrupulous about worsening the products we have grown to love. In the past, they may have attempted to swing it using marketing and pitching it like a new feature. Now, some companies will instead hide the corners they have cut. This is most visible through what some economists call “shrinkflation".
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While it might sound paradoxical, after all, to inflate literally means to expand, shrinkflation covers how inflation has caused many companies, primarily GMCG providers, to “shrink” their offerings. The real issue isn’t your money no longer going as far, that is a sad, yet “normal” part of inflation. Instead, unlike the supposed “upgrades” here, which at least had some marketing behind them, shrinkflation tends to be done in secret.
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For better or worse, companies might have made the correct strategic choice. With higher production costs, they could either charge more or shrink the actual item. People tend to not like paying more for the same thing, so they will happily stop buying it. Unfortunately, this does mean that more often than not, the infuriating “half-empty chip bag” issue now applies to everything from chocolate to pasta.
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The worst part about this is that an unwary consumer might end up spending money and getting a lot less than they bargained for. Your daily trip to the grocery store is probably where this is most apparent, but it can happen when renovating a home or just signing up for some software. The only solution, as hard as it can be to accept, is to vote with one’s wallet.
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