In almost any PR or social media marketing course, you will be told in detail and with examples about the importance of the correct tone of voice in posts – after all, for instance, the accounts of some local store or pub and of a federal organization are completely different things. However, there are no rules without exceptions…
Recently, the National Park Service, on its X (former Twitter) account, decided to do a seemingly good deed – to tell tourists about ‘bear safety tips,’ and make a joke along the way. The end result was a completely fiery thread… however, let’s see for ourselves what they came up with.
More info: X
