Newcastle luxury clothing company END . has appointed Lea Cranfield as chief buying and merchandising officer.
Ms Cranfield will be responsible for driving END.’s product strategy and leading the buying and merchandising functions and will report directly to CEO Parker Gundersen. She joins END. from Yoox Net-A-Porter Group where she was chief buying and merchandising officer for Net-a-Porter, Mr Porter and The Outnet, responsible for the planning and buying of brands for the three websites, managing a team of over 270 people. She has also had key leadership roles at other luxury online and physical retailers, including MatchesFashion, Liberty and Dover Street Market.
She said: “END. is such a unique retail brand with a great history and a strong reputation for being on the sharp point of fashion.Despite END.’s rapid growth and success, there is still a lot of untapped potential for the brand and I’m excited to work with our key partners and internal teams to make the most of the opportunity we have. The best is definitely yet to come.”
