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Birmingham Post
Birmingham Post
Business
Coreena Ford

People on the move: key North East appointments and promotions

The co-founders of Newcastle creative agency Unwritten have reunited to relaunch as a team of strategic marketing consultants.

Amy Mooney has joined forces with Lisa Eaton once more, and will focus exclusively on strategy development. They said the move has been made to recognise the need for dynamic marketing strategies that respond to changing market environments.

Ms Eaton, MD of Unwritten, said: “Given the current climate and the changes we’ve all seen and felt over the last few years, many businesses have had to reconsider what success looks like for them. With so much business transformation taking place, the need for powerful and dynamic marketing strategies has never been greater, but investing in ongoing, full time strategic talent can be costly - especially when the requirement for such high level activities might be time-limited.

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