Half of millennials and Generation Z care more about increased digital technology in high street shops than prices, new research has shown.
Half (50%) of under 34-year-olds would like to see digital improvements at their local corner shop – but only a third said they’d prefer to see lower prices (31%).
The survey, carried out by research agency Context Consulting on behalf of Vodafone and Allwyn as part of their Future of Retail report, found local retailers need urgently to update their tech if they are going continue to attract younger shoppers.
