A fifth of people never use their loyalty cards and risk missing out on an average of £257 a year, according to new research. 80% of loyalty club members say the schemes offer worthwhile savings but one in five of us don't use any form of loyalty scheme and miss out on multiple reward options, with the average saving people make using loyalty programs standing at £257 every year.
New research by Virgin Red reveals the most common bug bears on what many dub ‘not-so-loyalty schemes’ include the lengthy processes to redeem points (20%) and the frustration of points expiring before they’ve been converted to a saving or treat (20%).
The time it takes to earn enough points to make a significant saving was cited as the number one reason 43% of shoppers avoid loyalty schemes, with survey respondents claiming it takes them up to two years to redeem a reward and leads many to search for programmes that don’t have unachievable and confusing earning processes.
