Pet care brand Purina has joined forces with doctor and youth mental health ambassador Dr Alex George to launch a new campaign in support of charity partner, Canine Partners. Canine Partners trains and then matches assistance dogs with people with disabilities, providing physical help and mental and emotional support to their human partners.
As part of the campaign, Dr Alex George is asking dog owners across the UK to share a selfie with their dog on their dog walk and use it as a moment to think about the bond they have with their pet and how, for people with a disability, a canine partner assistance dog can provide life changing benefits.
Dr Alex is calling the nation to join him whilst out on their morning walk to help Purina raise an extra £10,000 for the charity Canine Partners. Purina has already contributed £70,000 to the Changing Lives Together Fund, which will support Canine Partners to allow more disabled adults to experience the benefits of an assistance dog.
