Sports logo redesigns can be contentious, as teams as varied as Unione Sportiva Livorno 1915 and Manly Warringah Sea Eagles have discovered. Putting an identity through a democratic process can be a way to give fans a sense of ownership of the design, but that works when there are options.
Three designs for the new Newcastle United logo have been put to a vote among supports, but some fans are asking if the poll is a joke. They're struggling to tell the three options apart.
