Photograph: Ana Norman Bermudez
Champagne glasses clink at an exclusive Bangkok party, where guests in designer clothes laugh and mingle. They take turns posing with a cat, passing it casually from one to the other. But as the camera settles, it becomes clear this is no house cat – it’s a lion cub. One woman, in a red cocktail dress, lifts the animal to her face and blows a kiss at the camera, a glass of wine balanced in her other hand.
Clips such as this are flooding Instagram and TikTok, offering a glimpse into Thailand’s booming captive lion trade. According to a new report by the Wildlife Friends Foundation Thailand and the Oxford Wildlife Trade Research Group the number of lions in captivity has more than tripled since 2018 – a trend fuelled in part by the rising popularity of exotic pets among the country’s wealthy elite. A growing network of lion farms cater to this demand – many of them run by amateurs with little experience in wildlife care.
