For over 100 years, Cadbury has covered its beloved chocolate in its distinct purple wrappers. Known worldwide, the colour is almost as recognisable as the taste of the brand's confectionery.
Whether you count Dairy Milk, Creme Egg or the Roses box as your favourite, you're probably more than familiar with the chocolatier. But do you know the special reason behind the brand's famous colour?
Cadbury purple was reportedly chosen in tribute to Queen Victoria. As Cadbury's website explains, the brand enjoys a rich history, and it has gone through several iterations since John Cadbury opened a grocer's shop selling cocoa and drinking chocolate, among other products, back in 1824.
