Popular fruit drink Vimto first started brightening supermarket and store shelves more than 115 years ago in 1908 - with its unmissable purple branding and colour dazzling shoppers alike.
Full of flavours, the fizzy or still blackcurrant, grape and raspberry drink was originally launched as Vim Tonic, before later seeing a revamp under its current name.
It was invented by a Lancashire man named John Noel Nichols, but has since been turned into sweets and ice lollies too.