The world of beauty marketing can often get a little weird. While the products are all dedicated at making us look more beautiful, sometimes selling prettiness gets a little boring, and brands have to get creative - like when Rihanna collaborated with MSCHF to sell sachets of Fenty products that had a 50 per cent chance of being lip gloss, and a 50 per cent chance of being ketchup. Did it work? We may never know, considering the difficulties of tracing the success of a marketing campaign to the russian roulette of recieving ketchup sachets, but Fenty Beauty is currently worth over a billion dollars. That’s all I’m saying.
The latest in weird beauty marketing landed in London this week in the form of massive, larger than life, King Kong-esque mascara wands dotted across London, courtesy of New York-based beauty brand Maybelline.
