British travelers are increasingly embracing high-tech ways of capturing special holiday moments, according to research from photo printing company CEWE. Analysis of their data suggests that nearly a quarter (23%) of tech-savvy holidaymakers use gear such as drones (7%), GoPros (7%) and 360 cameras (10%) to capture top-quality photos and content of their trip.
Somewhat less surprisingly, the vast majority (67%) still rely on their smartphones to capture holiday snaps. The research also revealed that 20% of holiday-goers are prepared to splash out extra on luxury trips for more eye-catching imagery, with 45% looking to include famous landmarks in their images, and 40% taking the majority of their photos on beach holidays. Only 1% claim not to take any photos at all.
