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Creative Bloq
Creative Bloq
Technology
Natalie Fear

People are getting burned by the Tinder logo curse

TInder logo.

It's pretty hard to reinvent the wheel when it comes to app icon design. When scalability is a priority, there are only a handful of shapes that really work, but there's one design that you might want to avoid (for the sake of your users, at least).

Those of you who have fought in the trenches of the online dating scene will likely be familiar with the humble Tinder logo – a pink background with that unmistakable white flame. While it might be one of the best logos in terms of recognition, it turns out that other apps opting for the flame are getting their users burned.

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