Although Super Bowl commercials have not been spectacular over the last few years, Cetaphil’s new Taylor Swift-inspired ad absolutely nails the concept.
There have been many conversations about Taylor Swift since she and Travis Kelce began dating. Once she showed up to Kelce’s games, some in custom jackets, the chatter was seemingly nonstop. It’s undeniable that Swift’s insertion into the sports landscape has changed the way fans view and consume NFL football.
Like many other companies, Cetaphil has seen the shift and crafted a new Super Bowl commercial that shows Swift’s impact. In a newly released clip, a father and daughter navigate life, seemingly in two different spaces and areas of interest, before realizing what helps bring them together.
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Cetaphil’s super bowl commercial about the taylor swift effect is actually so sweet 🥹 pic.twitter.com/tXJ7XuOmR0
— Tayvis Nation 🏈🫶🏻 (@tayvisnation) February 9, 2024
The commercial tugs at the heartstrings, and the internet responded by admitting Cetaphil had them in their feelings.
Now I’m crying in the club https://t.co/ceBg0cxKBW
— Keaton (@kjonesy1587) February 9, 2024
My dad and I are obsessed with each other and this still has me sobbing https://t.co/Z0FoMP0unF pic.twitter.com/ueRvbZOmz8
— Cass (@cassfoz) February 9, 2024
OMG
Brads and Chads saying Taylor ruined footballWATCH THIS https://t.co/xfJXnZs28v pic.twitter.com/zfWNwDUGAn
— Tati✨ #CasualSparkles✨🦢 (@Jmo_duckling) February 9, 2024
TELL ME WHY THIS MADE ME CRY?????? https://t.co/7shZto1UR3 pic.twitter.com/ntdEKKWjji
— Nicole Marie✨ TSTV Stan (@SimplySwiftie94) February 9, 2024
Being a dad of all daughters, one of whom is a 11 and a huge Swifie, this has got me straight bawling right now 🥹😭❤️ https://t.co/1lpKCX4fQm
— Generic 🧧🐲 (@erkj72) February 9, 2024
I’ve got three little girls, this got me https://t.co/Lox5Nd591q
— Philly Meets KC (@KChiver) February 9, 2024
This commercial 🥹
I don’t care how much the Brads and Chads complain. Taylor brought dads and daughters (myself included) together to bond over football and it’s awesome. My dad texts or calls each time she’s on the screen….”daughter did you see Swiftie” and I love it! https://t.co/UB8wyvaZsA— Michelle Lynn (@ItsMichelleR07) February 9, 2024
Good thing I saw this now because it would be embarrassing to cry in front of a house full of people in response to a superb owl commercial. Definitely not something I’ve done before. https://t.co/8FtFnHzvv4
— Marissa (@adrblyeccentric) February 9, 2024
This is absolutely beautiful. You can say what you want about Taylor whether you like her or not. She’s got so many girls around the world into NFL and spending time with their dads. That’s so special. This AD wins 🥹😭 https://t.co/3g7pDmpRGt
— Jen (@jenhunt_) February 9, 2024
who's cutting onions? 🥹
— Amazon Luna (@amazonluna) February 9, 2024
Why are my eyes wet?
— Sarah Lev Dan (@SELSavesTheDay) February 9, 2024
This really got me in tears 😭😭 I wish I my dad was still here so I could share this with him 🕊️🖤
— ‘Rosanna MF 🤍🪶📄🤍 (@RosannaMF) February 9, 2024