Analog photography’s not dead – not if Pentax has anything to do with it. Announced at the end of 2022, the Pentax Film Project has one goal: to develop and launch a new 35mm film camera for the TikTok generation.
Bold as that idea might sound, there’s evidence that Pentax is onto something. With the viral hype around the sold-out-everywhere Fujifilm X100V, interest in retro-style cameras has never been higher.
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