Penneys has announced a price freeze on over 1,000 kids' items amid the cost of living crisis.
The clothing giant said they will protect the prices on essential kids' items ahead of the back-to-school period in the autumn. This includes products for children aged between 1.5 to 8 years old like:
- Long sleeve T-shirt: from €2.30
- Sweatshirt: from €6.00
- Dresses: from €6.00
- Jeans: from €8.00
- Padded Jacket: from €18
- Briefs: from €5.00 for a 10 pack
- Socks: from €3.50 for a 10 pack
Read more: McDonald's Ireland to hike prices of popular menu items including cheeseburger
Damien O’Neill, Head of Penneys Ireland and NI said "offering the very best value to customers "has always been at the heart of the brand. He added: "Kids grow fast, and replacing their clothing is an essential task for families – we hope that by protecting the prices on our essential kids’ items we can help in some small way, particularly as we enter the costly back-to-school season."
This news comes as people across Ireland have been massively affected by the rising cost of living. Supermacs chief Pat McDonagh said he's "concerned" that Ireland could be hit by food shortages this winter.
Hi was speaking after McDonald's is set to hike its prices for a number of popular items. The American fast food chain explained that its suppliers are "feeling the impact of rising inflation".
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