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AAP
AAP
Derek Rose

Penfolds owner's return to China not going as planned

"Evolving consumption dynamics" have taken their toll on Treasury Wine Estate's sales in China. (Kelly Barnes/AAP PHOTOS)

The owner of Penfolds is disappointed by Chinese sales after its highly anticipated return to the market following Beijing dropping punishing tariffs on Australian imports.

Treasury Wine Estate this week dropped its guidance, saying its sales in China had been affected by "evolving consumption dynamics within the alcohol sector", in particular large-scale banqueting occasions.

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